Bringing Sweaty Back


Summer Concert season in Dallas, Texas is in full swing. No one does it better than the fine folks at LIVENATION! They offer a rich VIP concert experience that feels seamless from start to finish. I take my concert going very seriously. To me, concert going is like a sport. I treat it like a NFL super fan and only the best total concert experience will do. So far, I have been to see Janet Jackson and Parker McCullom, neither of which disappoints.

DOS EQUIS PAVILION located at Fair Park in Dallas, Texas is still alive and kicking. This venue has stood the test of time due to the numerous upgrades and management. One of my favorite aspects is the LIVENATION VIP lounge, once named the “ICEHOUSE”.

Now a charming, boutique private lounge, just steps away from the grande pavilion and stage. The VIP lounge ticket is an upgrade featuring a secure private entrance into the concert venue. Inside is comfortable indoor and out door comfortable lounge seating with a premium full bar and food menu. What’s more is access to a private clean well maintained bathroom and phone charging station. Full screen flat screens line the walls to showcase the main stage so you never miss a beat. Want some concert merch…skip the line and order from the lounge. It sounds to good to be true but it’s actually a real experience.



Live Nation has many premium seating options within the Dallas Market. All three venues such as House of Blue, Dos Equis Pavilion, and Toyota Music Factory! For instance, an ideal ticket buyer aka concert goer can buy a box for the concert season or a (4)-(8) show package. WHAT?!!! It’s so cool!




My favorite venue of these three is Toyota Music Factory. First it’s crazy close to my home and easy peasy in and out access via the VIP entrance. Second, there is a large variety of restaurants and bars surrounding the Music Factory. However, the prime reason is the venue itself. To me…it’s a perfect size concert hall and it has AC, indoor or outdoor seating and heat if needed. It feels intimate even from the grass seats. The layout is not confusing. The food and beverage service is superb. I love the VIP lounge and private bathroom which is just 30 steps away from the box seats. It’s outstanding! I have seen Sammy Hagar twice, Harry Styles x2, The Doobie Brothers, Sebastian, and more rock icons!

The Pavilion at Toyota Music Factory

The Pavilion at Toyota Music Factory  (Toyota music factory)

The Echo Lounge & Music Hall

The Echo Lounge & Music Hall  (HOUSE OF BLUES)

Dos Equis Pavilion

Dos Equis Pavilion (FAIR PARK)

LIVENATION sells packages in shows of (4), (12) or Full Season. The average cost per person in a box is about $300, the more shows you commit to that price point per person comes down a bit. Box seating holds (16), (10) (6) or (4) guest.

12 Show Package where you can select any of the shows below includes 8 seats, 4 VIP Parking Passes, VIP Club Access, and In-Seat Service.

Here are some photos of the box (and the view). Box 26 is right next to the Mixing Board, and is front row of our 2nd Level VIP Boxes.

The total would be $25,460.16 for the 8 Seat Box to 12 Shows.

10-JunParker McCollum
17-JunGarbage & Noel Gallaghers High Flying Birds
24-JunFlashback Funk Fest
28-JunFall Out Boy
7-JulFuerza Regida
30-JulSteve Miller Band
5-AugPost Malone
6-AugPost Malone
9-AugGov’t Mule
13-AugThe Offspring
15-AugThe Smashing Pumpkins
19-AugSam Hunt
20-AugSnoop Dogg
21-AugBeck & Phoenix
24-AugRob Zombie
25-Aug50 Cent
23-SepJelly Roll
27-OctChris Stapleton

I have been going to Dos Equis for over 20 years and had no idea they offered premium seating. I jumped on the offer for the Janet Jackson concert. Me and four girlfriends recently purchased box seats including the VIP lounge and parking. It’s a crazy convenient in and out and no lines for the ladies room. Our padded seats were swanky and the service was prompt. The menu options are a variety of cheese boards, burger and fries or large pretzel! The stage view speaks for itself as does the giant big screens on each side of the stage.

The BIG ASS FANS, help keep you cool during the Texas heat. The sound is loud and crystal clear. Dance Dance and sing

If you like music…buy in and save money and time with the premium package seating. It’s the way to go for the serious concert music lover! ROCK ON!

Love, live and rock!


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